Paid search, paid social and the pages behind them
Most businesses that pay for ads need four things working together. You can ask for one of them or all four.
- Search ads management: campaigns, keywords, ad copy and budgets in Google Ads or Microsoft Advertising.
- Paid social campaigns: audiences, creative and lead forms on Meta or LinkedIn.
- Landing pages and forms: a focused page for each offer, with a short form that sends inquiries where you want them.
- Lead tracking and follow-up setup: conversion tags, call and form tracking, and a CRM handoff so inquiries do not sit unanswered.
Ad spend is paid by you, straight to the platforms.
What sits under each service
Search ads management is the ongoing work inside Google Ads and Microsoft Advertising: search term checks, negative keywords, ad tests, bid and budget changes. Paid social campaigns apply the same idea on Meta and LinkedIn, with more attention on audiences and creative because people are scrolling instead of searching. Landing pages and forms are build work, usually done once and then adjusted. Lead tracking and follow-up is the wiring underneath: tags, events, call tracking and the route each inquiry takes into your CRM or inbox. Each has its own page on this site with more detail.
Search ads setup
A one-off build of campaigns, conversion actions and budgets in Google Ads, ready for you or a partner to run afterward.
Feed advertising
Ads in social feeds for people who were not searching yet. A partner plans the creative, audiences and tracking.
Landing page tests
Two versions of a page run against each other once there is enough traffic, with changes logged so you can see what moved.
Tracking and CRM
Measurement and lead handling set up around the tools you already use, with access kept in your name.
Four steps to a quote
You can stop at any point before signing.
- Request: describe the service and your situation on the quote form.
- Handoff: we send it to a service partner, who replies to you directly.
- Scoping: you and the partner agree channels, pages, tracking and reporting.
- Quote: the partner prices that scope, and you accept, adjust or decline it.
Questions that shape the quote
- Which platforms do you want to run: search, social, or both?
- How many offers, products or audiences need their own campaigns?
- Do you have landing pages that work, or do they need building?
- What counts as an inquiry: a form, a call, a chat, a booked meeting?
- Should inquiries flow into a CRM, and which one?
- How often do you want a report, and do you want a meeting with it?
Your answers set the scope, and the scope sets the fee. Ad spend is billed to you by the platforms, separately.
Good to know
Is ad spend included in the management fee?
Usually not. In most setups you pay the ad platform directly, by card or invoice, for clicks and impressions. The service partner charges a separate fee for setup and management. Keeping the two apart means you can see exactly what went to Google, Microsoft or Meta. Ask any provider to state both clearly in the proposal.
How long are contracts for this kind of work?
It varies by provider. Some work month to month after setup. Others ask for a minimum term so there is enough data to judge the account. Ask about the minimum term, the notice period, and whether setup fees are charged again if you come back later. All of it should be in the written proposal.
Who writes the ads?
The service partner usually drafts ad copy and creative from what you tell it about your offer and buyers. You approve drafts before they go live. You are responsible for the claims in them being accurate, so check prices, offers and any regulated wording. Some businesses supply their own photos or video; others ask the partner to source them.
Will I need to answer leads myself?
Yes, or someone on your side will. The service partner sets up how inquiries are captured and routed, for example an email alert, a CRM entry or a text notification. Who answers and how fast is up to your business, and that response often matters as much as the ads themselves.
Which ad platforms are covered?
Requests usually involve Google Ads and Microsoft Advertising for search, and Meta Ads Manager and LinkedIn Campaign Manager for paid social. Tracking typically runs through GA4 and Google Tag Manager, with leads passed to a CRM such as HubSpot, Salesforce or Pipedrive. Mention any other platform you use in your request.
Tell us what you sell and which channels you want to run. A service partner will reply with a scope and a quote.
Request a quoteTell us what you need
Some businesses want help with a single piece, such as rebuilding a landing page or fixing call tracking.